My Name is Bryan Falk, and I own and operate 'Arizona IdeaWorks', a consultancy that has been providing various companies with professional Product Development & Visualization services for over 18 years.Learn more about Arizona IdeaWorks
My Motivation and Mantra
I started AZ ProductWorks in 2020 as a platform to test the market for my own passion projects. But when COVID hit, the market began shifting towards low-quality product sold at outragious prices.
Worse, many companies began automating their support channels to avoid dealing with growing customer complaint.
I decided to buck that trend by launching a series of simple products using premium materials, selling them at fair prices, and backing them with the highest level of personalized support. I believed then, as I do today, that building brand loyalty is a far better long-game than fixating on only profit and loss.
My Development Workflow on Full Display!
Developing a new product from a napkin sketch to a high-volume production takes a moment of inspiration, and a marathon of determination. It’s unfortunate that this process usually takes place behind closed doors (due to NDA’s) because without the involvement of buyers, designers blindly operate within their own bias.
Taking part in the evolution of an idea is entertaining, inspiring, and connects people to the products they use every day. That said, my goal will be to document every stage of the development process, from art-to-part; and present it so that followers can engage and influence the products sold here. Of course, this means my mistakes and redirects will also be in full display; but that’s okay; it’s all part of the journey.
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” - Antoine de Saint-Exupéry